Plausible
App in the BluixApps catalog
What it is
Plausible is privacy-friendly Google Analytics — a lightweight, cookie-less, GDPR-compliant web analytics platform. ~1 KB tracking script (vs 45 KB for GA4), no personal data collection, no cross-site tracking, no consent banner required in the EU. AGPLv3 open source with a hosted SaaS arm; the self-host community edition is fully featured.
It's the default analytics choice for European businesses that want real metrics without legal exposure.
What it's for
- GDPR-by-default analytics — no cookie banner, no personal data, EU-friendly out of the box
- Lightweight tracking — ~1 KB script doesn't tank PageSpeed scores
- Marketing / SaaS dashboards — pageviews, sessions, sources, goals, funnels, revenue
- Multi-site management — one server, dozens of customer / agency client sites
- Replacement for GA4 — same job, less Google, no cookie banner pain
Who it's for
- Marketing / product teams replacing GA4 to skip cookie banners and recover 30%+ traffic from banner refusals
- Agencies managing analytics across a portfolio of 10-100 client sites from a single dashboard
- SaaS founders wanting simple page + funnel + goal metrics without GA4's "explorations" rabbit hole
- Government / EU compliance offices required to drop US-based analytics under data sovereignty rules
- Bloggers & OSS maintainers wanting honest pageview stats without harvesting reader privacy
Why teams pick Plausible over alternatives
- No cookies, no consent banner — saves 30%+ traffic loss from banner refusals
- GDPR / CCPA / PECR compliant by design — no DPO sign-off needed
- Simple UI — one screen, no GA4-style "explorations" complexity
- AGPLv3 — verifiable open source, source-available CE matches SaaS
- Self-host parity — community edition is the same code as the SaaS
- API for data export — Stats API for custom dashboards / billing
Integrations
- Tracking script — ~1 KB JS, drop into any HTML, no SDK lock-in
- CMS plugins — WordPress, Ghost, Hugo, Astro, Next.js, Gatsby ready-made
- Goals + custom events — track signups, downloads, purchases via dedicated event API
- Webhooks — fire on goal completions for downstream automation
- Stats API — read-only API for billing dashboards, internal BI, weekly reports
- Google Search Console — pull keyword data alongside on-site analytics
- Email reports — scheduled weekly / monthly summaries via SMTP
Notable users & community
- 22k+ GitHub stars
- Used by ~10k self-host instances + the Plausible Cloud SaaS customers (DuckDuckGo, ConvertKit, Penpot, others)
- Active forum, monthly product updates, strong stance on open web + privacy
- Featured in "privacy-first stack" guides across Hacker News, r/privacy, Mastodon
- Backed by Plausible Insights Ltd (EU-based) — sustainable open-source business
Tips & operations
- Proxy
/api/eventvia your nginx — first-party tracking endpoint dodges ad blockers and improves data quality - Set up DNS for analytics subdomain — point
analytics.yoursite.comat your Plausible instance for first-party setup - Mind Clickhouse retention — events accumulate fast; set TTL on hits table for cost control above ~10M monthly events
- SMTP is required — invite emails + weekly reports break silently without it; wire Resend / SES / Mailgun
- Define goals BEFORE collecting data — backfilling goals on old events is partial; goal funnels need labels upfront
- API keys are READ-ONLY — generate distinct keys per consumer; revoke individually without breaking other integrations
What we ship in BluixApps
- Docker compose: Plausible + Postgres + Clickhouse (event store) + mailer
- Pinned
plausible/community-edition:v3.0.0, monthly upstream tracking - HTTPS via Let's Encrypt — tracking endpoint correctly configured for first-party setup
- Admin user with random password + SMTP credentials placeholder for invite emails
- Multi-site support enabled; agency reseller use case documented
- Backup hook covers Postgres (config) + Clickhouse (event data)
Get this app — pick a BluixApps plan
Same catalog. Scaling tenant isolation, white-label and support tier.
| Tier | Tenants | Catalog | Support | White-label | Monthly | |
|---|---|---|---|---|---|---|
| Stacks | 1 | 19 curated stacks | Standard | — | $19/mo | DetailDeploy |
| Starter | 10 | Full catalog | Standard | +$15–25/mo | $49/mo | DetailDeploy |
| Pro | 25 | Full catalog | Priority bugfix | +$15–25/mo | $149/mo | DetailDeploy |
| Growth | 100 | Full catalog | Priority bugfix | +$15–25/mo | $349/mo | DetailDeploy |
| Scale | 500 | Full catalog | 7-day window | +$15–25/mo | $799/mo | DetailDeploy |
| Enterprise | Unlimited | Full catalog | Priority 7-day | Bundled | $1,499/mo | DetailDeploy |
