Listmonk
App in the BluixApps catalog
What it is
Listmonk is a self-hosted newsletter and email campaign manager — high-performance Go binary, Postgres-backed, with double opt-in, segmented lists, A/B testing, transactional email API. The OSS replacement for Mailchimp at a fraction of the cost.
For email marketers running 10k+ subscriber lists, the math of self-hosted Listmonk on a $10/mo VPS beats Mailchimp's $300/mo for the same list size.
What it's for
- Newsletter publishing — recurring email campaigns to subscribers
- Transactional email — API for sending order confirmations, password resets
- Segmented marketing — target sub-segments of your list
- A/B testing — campaign variant testing for optimization
- Double opt-in compliance — GDPR / CAN-SPAM compliant subscriber management
Who it's for
- Indie newsletter publishers (Substack alternative for self-host)
- SaaS marketing teams running cost-conscious email campaigns
- Agencies managing client email infrastructure
- Privacy-bound orgs keeping subscriber data on-prem
- OSS / community maintainers running newsletters for project updates
Why teams pick Listmonk over alternatives
- AGPLv3 — fully open
- High performance — Go binary handles 100k+ subscribers easily
- Self-host parity — no feature gating
- Multi-list / multi-campaign — proper data model
- Templating — Liquid templates for dynamic content
- API for transactional — same instance for marketing + transactional
Integrations
- SMTP providers — Resend, SendGrid, Mailgun, Amazon SES, Postmark, custom SMTP
- Webhook destinations — fire on subscriber events
- Bounce handling — Amazon SNS, SendGrid bounce webhooks
- Auth — local + OAuth (Google, GitHub, custom OIDC)
- List import / export — CSV bulk operations
- Postgres — primary data store
- Templates — Liquid templating language
Notable users & community
- 14k+ GitHub stars
- Used by indie publishers, SaaS marketing teams, non-profits
- Active Discord community
- Backed by single dedicated maintainer (Kailash Nadh) — sustainable
- Featured in Mailchimp-alternative roundups
Tips & operations
- Use Amazon SES or Resend for delivery — direct SMTP from VPS has poor reputation
- Configure SPF + DKIM + DMARC — without these, emails go to spam
- Bounce handling automated — set up SNS / SendGrid webhooks early
- Persist Postgres — subscribers + campaigns + bounces all here
- Mind volume + rate — most providers cap send rate; tune campaigns accordingly
- Backup is critical — your subscriber list is your asset
What we ship in BluixApps
- Docker compose: Listmonk + Postgres
- Pinned
listmonk/listmonk:v4.1.0(release-tagged) - HTTPS via Let's Encrypt
- Admin user via env config
- Persistent Postgres
- SMTP relay config templated for major providers (Resend, SES, Mailgun)
- Backup hook covers Postgres (subscribers + campaigns)
Get this app — pick a BluixApps plan
Same catalog. Scaling tenant isolation, white-label and support tier.
| Tier | Tenants | Catalog | Support | White-label | Monthly | |
|---|---|---|---|---|---|---|
| Stacks | 1 | 19 curated stacks | Standard | — | $19/mo | DetailDeploy |
| Starter | 10 | Full catalog | Standard | +$15–25/mo | $49/mo | DetailDeploy |
| Pro | 25 | Full catalog | Priority bugfix | +$15–25/mo | $149/mo | DetailDeploy |
| Growth | 100 | Full catalog | Priority bugfix | +$15–25/mo | $349/mo | DetailDeploy |
| Scale | 500 | Full catalog | 7-day window | +$15–25/mo | $799/mo | DetailDeploy |
| Enterprise | Unlimited | Full catalog | Priority 7-day | Bundled | $1,499/mo | DetailDeploy |
